Rich Tu

CokeRED x Queen "Heart Again"

We were commissioned by Coke RED to create an animated video for Queen’s track “Heart Again”, focusing on AIDS awareness. We were asked to infuse an engaging narrative with bold and iconic typographic treatments. Ultimately unused, we completed the animation for presentation.

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Directors: Rich Tu + Kris Merc
Story: Kris Merc
Illustration and Typography: Rich Tu
Creative Director: Sam Stephens
Production Studio: Humble TV
Post Producer: Gwynne Evans Reid
Lead Animator: Mark Phillips
Cel Animator: Dennis Moran
Cel Animator: Lyla Ribot
Cel Animator: Naoko Hara
2D Animator: Mike Milyavsky
Jr Animator: Jason McConville